THE RULES HAVE CHANGED
Winning required the best Business Assets - Winning today requires the best Business Models
MANY INDUSTRIES AND BRANDS CONTINUE TO PLAY BY THE OLD RULES…
- 1760 – 1950: for 190 years after the industrial revolution, material and machine innovation were keys to success
- 1950-2006: for 56 years, operations science and management strategy were keys to success
- 2006 – the web became viable and made it possible to build exponential growth into business model design. The Rules have Changed. Completely
MANY INDUSTRIES AND BRANDS CONTINUE TO PLAY BY THE OLD RULES…

THE BEST BUSINESS MODEL WINS - NOT THE BEST PRODUCT
Industries are being transformed by new business models. Dominant companies, threatened by startups and new entrants using new business models, are unable to respond effectively…
WHAT IT TAKES TO WIN CUSTOMER LOYALTY HAS CHANGEDCustomers expect to interact with brands in completely new ways. Companies that respond effectively have an unprecedented opportunity. Those that don’t, fail
MANY INDUSTRIES AND BRANDS CONTINUE TO PLAY BY THE OLD RULES…

WE HAVE A DATABASE OF THE BEST BUSINESS MODELS
- For 17 years we have obsessively collected and curated the best business models
- The result is a proprietary database – a playbook of precisely how top businesses – from innovative start ups to big companies – win in their markets
- We use these business models from hundreds of industries worldwide to design solutions for our clients - some of the world's top brands
- We develop intensely practical Blue Ocean and Disruptive business model innovation strategies to accelerate revenue and margin growth and discover new ways to build competitive advantage
- Yes we deliver big ideas, but we also recommend precisely how to implement them. And, we are great at convincing senior management – so rest easy, your ideas will get funded
