Our Team

Tony Singarayar

Founding Partner

Tony Singarayar has 30 years global experience in Business Development, Finance, New Products, Marketing, and Information Technology. He is the Founding Partner of analogy growth partners LLC, a strategy consultancy that, in 1997, pioneered the idea of awakening profitable growth through business model innovation. He is a skilled public speaker. He is also Managing Director of an office technology business in Sri Lanka. Prior experience includes roles at Johnson & Johnson, Shell Chemical (Lankem Ceylon Ltd.), and KPMG.

Tony’s experience includes:
pioneering a patent-pending business model innovation methodology, to accelerate revenue and profit growth of new and existing businesses

  • developing business cases for a multinational’s global licensing and acquisitions strategy for new category development (7 years)
  • initiating, leading, or participating in over 100 industry analyses, business/brand valuations, and negotiations to acquire assets and form strategic relationships
  • working on these projects with teams from companies such as McKinsey & Co, Cap Gemini, Bain, BCG, multiple investment banks, and R&D/technology/product development specialists
  • managing various entrepreneurial ventures including in the service and high tech sectors
  • 20 years experience in multiple roles with global responsibility for a Fortune 50 multinational company
  • ongoing leadership of the management board of a 400 person, 40 year old business
  • entering and growing new businesses in new categories
  • managing product development partnerships
  • guiding strategic and operating decisions
  • accessing new sources of financing
John Aceti
John Aceti

Vice President

John Aceti has an engineering and entrepreneurial background with a keen interest in transitioning new advanced technologies into the commercial markets to create first-to-the-world products and businesses. John has worked at three national laboratories- RCA Laboratories, Sarnoff Corporation and Draper Laboratory where he was responsible for transitioning technologies into the medical, pharmaceutical, healthcare and consumer markets. John holds 26 U.S. patents and 18 pending.

John’s experience includes:

  • establishing biomedical businesses for a world renown laboratory
  • founding Songbird, the world’s first disposable hearing aid, securing >$20M early stage venture capital, leading the development team and engaging global suppliers and manufacturing partners to develop the product
  • founding Intuity Medical (formerly Rosedale Medical), that developed an ambulatory glucose monitoring system for the $6 billion diabetes care market and raising $6M of series A venture capital
  • founding Vigilance, a patient monitoring system for clinical and home healthcare and raising $4M private investment. The company was subsequently acquired by a major medical device company
  • leading a $3M effort to create fundamental technology for Insulet’s OmniPod insulin pump
  • leading a $20M product development project for electronically controlled eye glass product (variable optical density lenses, electrochromic eyewear) for a major chemical company
John Aceti
Sean Singarayar


Expertise in how Digital Devices improve consumer’s lives

Sean covers all things digital, including social media and emerging digital technologies. His talent is for selecting/revealing the top social media tools to achieve a brand/business’s objectives. He has consulted for clients for over six years, during which time he has contributed to over 50 Projects, including for major corporations looking to pilot new products or enter new categories

He works with experts to develop new Digital Metrics dashboards for different marketing “jobs to be done” and to inform new product and service design.

Sean has significant experience in emerging markets, where he collaborates with analogy’s emerging markets team to identify, source, and develop new technology. This gives him unique insights into how Digital technologies, which are often on a faster growth trajectory in emerging markets than in developing markets, are a forerunner of things to come in the USA.

Sean also has hands on experience addressing cultural differences that can either slow down a project and increase cost, or speed up a project and make it more efficient

Sean lives near Princeton, NJ and is a movie buff, follows technology and environmental trends and events, collects mechanical watches, is a foodie, and brews his own beer.

[email protected]


  • The newest and best in addictive digital tech and devices that make consumer’s lives simpler and more interesting
  • How to integrate all this “new stuff” into traditional business models, to design innovations that create/capture new value
John Aceti
Neal Matheson


Neal Matheson is the former Chief Technology Officer (CTO) for the Johnson & Johnson Family of Consumer Companies, a role he held previously from 1994–2007. Neal returned to J&J in July 2012, where he helped to map the path forward for the global RD&E function as it embarked on a new course to drive growth and high-value innovation.

Between 2007 and his return to the J&J Consumer Group, Neal was based in London as CTO and Head of the New Business Unit at Unilever . His primary focus was to deliver new technologies to accelerate growth. While at Unilever, Neal reorganized the Discover part of R&D with a clear focus on breakthrough technology development, with transfer processes to Category Design teams. He was also responsible for identifying and progressing new business opportunities for the New Business Board, and he was accountable for the open innovation and patent and other critical functional capabilities.

Prior to Unilever, Neal spent 13 years as CTO for the J&J Consumer Group, where he helped achieve consistent above-market innovation driven growth. In particular, his contributions helped grow the Skin Care category from a relatively small business into a multi-billion dollar leader. Neal was also responsible for the Baby, Women’s Health, Oral Care, Wound Care and OTC categories, as well as for professional Skin Care, Engineering and Quality Assurance.

Neal began his career at Procter & Gamble, where he spent more than 20 years and led R&D for many categories. Neal became P&G’s first R&D leader for Beauty Care, laying the technical foundations for the vibrant growth of the Hair Care and Skin Care categories.

Throughout his career, Neal has been a champion of not only innovation to drive share growth but also people/ leadership development, taking pride in mentoring people to achieve career aspirations.

Neal was born in Canada and received his degree in Chemical Engineering from Queen’s University. Neal and his wife, Roberta, now live in Bucks County, Pennsylvania. They are lovers of travel and art, and are self-proclaimed foodies.

John Aceti
Dr. T. Kalum Wetthasinghe


Dr. T. Kalum Wetthasinghe MD (Latvia), MSc (Latvia), PhD (Colombo)

Dr. T. Kalum Wetthasinghe is a Senior lecturer at the Department of Anatomy; a Medical Geneticist at the Human Genetics Unit, a member of the Research and Higher Degrees Committee (RHDC), the Coordinator of the Master of Science in Molecular Pathology program and the Coordinator of the Technology Transfer Office (TTO) at the Faculty of Medicine, University of Colombo.

She brings in experience of nearly 15 years in the fields of Genetics and Genomics.

John Aceti
Dr Pandula Siribaddana


Dr Pandula Siribaddana MBBS (Colombo), PhD (Oslo), PGDip (Medical Education)(Colombo)

Dr Pandula Siribaddana is a Senior Lecturer in Medical Education/Informatics at the Postgraduate Institute of Medicine, University of Colombo and is a council member of the Health Informatics Society of Sri Lanka in addition to being its Hon. Treasurer. Dr Siribaddana obtained his PhD from the University of Oslo, Norway and is an expert in health information systems and medical education informatics. Dr Siribaddana is also an accredited educator for the Advance Trauma Life Support program of the American College of Surgeons/ Royal Australasian College of Surgeon and has been an avid writer in health and health informatics related topics. Dr Siribaddana was the coordinator of the Digital Health Awards of the Commonwealth Medical Association in the year 2017 and 2016 and was also the conference chair of the Colombo Conference on Medical Education in 2017.

John Aceti
Dr. Achala Jayatilleke


Dr. Achala Jayatilleke MBBS (Peradeniya), MBA(Peradeniya), MSc-(Biomedical Informatics)(Colombo), MHSc(Tokyo), PhD (Tokyo)

Dr. Achala Jayatilleke is a Senior Lecturer in Biomedical Informatics; the Secretary of the Specialty Board in Biomedical Informatics; and the Director of Studies of the Faculty of Graduate Studies, at the University of Colombo, Sri Lanka. He is also the Secretary of the Health Informatics Society of Sri Lanka. He was a Public Health Informatics Fellow at the Centres for Disease Control in Atlanta, Georgia, USA from June 2013 to June 2015. He is one of the Sri Lankan collaborators in the Global Burden of Disease Project of the Institute for Health Metrix and Evaluation, Seattle, Washington, USA.

John Aceti
Dr. Roshan Hewapathirana


Dr. Roshan Hewapathirana MBBS (Colombo), MSc – IT (Moratuwa), PhD (Oslo), MIEEE

Roshan Hewapathirana is the Chief Executive Officer of the Health Informatics Society of Sri Lanka, and a visiting lecturer at the Postgraduate Institute of Medicine, University of Colombo, Sri Lanka. He is also the course coordinator of the Masters in Biomedical Informatics programme and a member of the Specialty Board in Biomedical Informatics at the Postgraduate Institute of Medicine, University of Colombo, Sri Lanka.
He completed his undergraduate education at the University of Colombo Faculty of Medicine and received MBBS in 2003, MSc in Information Technology in 2008 at the University of Moratuwa, Sri Lanka and PhD in Information Systems (research on Open Source in Low and Middle Income Countries focusing public health sector) at the Department of Informatics, Faculty of Mathematics and Natural Science, University of Oslo, Norway. Roshan is a member of the AeHIN Working Council, IEEE and IEEE EMB. He is a Reviewer for the Electronic Journal of Health Informatics and BMC Health Services Research Journal.
Prior to joining the academic community, he served as a senior software engineer in Lanka Software Foundation. He is an active member of the open source community District Health Information System (DHIS2). Roshan is also involved in several international public health information systems implementation projects on behalf of UNICEF, AusAID, GF ATM and UN, in the capacity of a business analyst and information systems consultant. His research interests encompass public health informatics, health systems, global health, open source and IoT in health and medicine.