Our Team

Tony Singarayar

Founding Partner

Tony Singarayar has 30 years global experience in Business Development, Finance, New Products, Marketing, and Information Technology. He is the Founding Partner of analogy growth partners LLC, a strategy consultancy that, in 1997, pioneered the idea of awakening profitable growth through business model innovation. He is a skilled public speaker. He is also Managing Director of an office technology business in Sri Lanka. Prior experience includes roles at Johnson & Johnson, Shell Chemical (Lankem Ceylon Ltd.), and KPMG.

Tony’s experience includes:
pioneering a patent-pending business model innovation methodology, to accelerate revenue and profit growth of new and existing businesses

  • developing business cases for a multinational’s global licensing and acquisitions strategy for new category development (7 years)
  • initiating, leading, or participating in over 100 industry analyses, business/brand valuations, and negotiations to acquire assets and form strategic relationships
  • working on these projects with teams from companies such as McKinsey & Co, Cap Gemini, Bain, BCG, multiple investment banks, and R&D/technology/product development specialists
  • managing various entrepreneurial ventures including in the service and high tech sectors
  • 20 years experience in multiple roles with global responsibility for a Fortune 50 multinational company
  • ongoing leadership of the management board of a 400 person, 40 year old business
  • entering and growing new businesses in new categories
  • managing product development partnerships
  • guiding strategic and operating decisions
  • accessing new sources of financing
John Aceti
John Aceti

Vice President

John Aceti has an engineering and entrepreneurial background with a keen interest in transitioning new advanced technologies into the commercial markets to create first-to-the-world products and businesses. John has worked at three national laboratories- RCA Laboratories, Sarnoff Corporation and Draper Laboratory where he was responsible for transitioning technologies into the medical, pharmaceutical, healthcare and consumer markets. John holds 26 U.S. patents and 18 pending.

John’s experience includes:

  • establishing biomedical businesses for a world renown laboratory
  • founding Songbird, the world’s first disposable hearing aid, securing >$20M early stage venture capital, leading the development team and engaging global suppliers and manufacturing partners to develop the product
  • founding Intuity Medical (formerly Rosedale Medical), that developed an ambulatory glucose monitoring system for the $6 billion diabetes care market and raising $6M of series A venture capital
  • founding Vigilance, a patient monitoring system for clinical and home healthcare and raising $4M private investment. The company was subsequently acquired by a major medical device company
  • leading a $3M effort to create fundamental technology for Insulet’s OmniPod insulin pump
  • leading a $20M product development project for electronically controlled eye glass product (variable optical density lenses, electrochromic eyewear) for a major chemical company
John Aceti
Chris Provines

Vice President

Chris Provines 20+ years experience in strategic pricing, commercial excellence, key account management, business improvement, and procurement

Chris’s experience includes:

  • Vice President positions at Johnson & Johnson and Siemens
  • Consultant & trainer specializing in strategic pricing, value discovery research, selling & negotiating value
  • Led engagements and training for healthcare, industrial, hi-tech, services, and professional services clients
  • Adjunct Professor, Supply Chain & Marketing Sciences at Rutgers University
  • Author or co-author of three books on pricing and value, two more in preparation (value selling, pricing innovation).
  • Regular speaker at meetings and conferences, and Board of Advisors for Professional Pricing Society
John Aceti
Stephen D.Rappaport


Stephen D.Rappaport (Advisor) 30+ years experience in marketing, communications and consumer research, knowledge management, business strategy and entrepreneurship.

Steve’s experience includes:

  • Expert in using online marketing and using social media conversations to define business models and marketing strategy, using the field of cognitive economics.
    – Currently developing strategy for cloud-based platform to be licensed to major retailers, telcos, cable operators and internet service providers based on research in US, UK, Germany, and France.
    – Created a family web-based knowledge services for a leading trade association, accounting for two-thirds of all touches.
    – Tripled sales of Information Learning Systems, a rule-based knowledge software and consulting services company, in two years, leading to the company’s acquisition by Ceridian, a NYSE traded company
  • Expertise bringing new concepts, techniques and tools into practice
    – Established the worldwide planning and consumer research function for a major agency network
    – Created software solution/technology solution for “Bring On the Jobs,” for the New York City’s World Trade Center Emergency Employment Clearinghouse formed days after 9/11
    – Advertising industry’s first global knowledge center – provided services to agency networks, studied emerging issues, supported worldwide new business development, and counseled executive leadership on change and corporate strategy
  • Author, Speaker:
    – “Listen First: Turning Social Media Conversations into Business Advantage (Wiley 2011, available in Indian, Korean, Japanese and Italian editions), and “The Online Advertising Playbook” (Wiley 2007)
    – Sought after speaker and workshop leader for industry conferences and for internal corporate meetings. Topics: identifying new business opportunities that pave the way for business model analysis and development
John Aceti
Sean Singarayar


Expertise in how Digital Devices improve consumer’s lives

Sean covers all things digital, including social media and emerging digital technologies. His talent is for selecting/revealing the top social media tools to achieve a brand/business’s objectives. He has consulted for clients for over six years, during which time he has contributed to over 50 Projects, including for major corporations looking to pilot new products or enter new categories

He works with experts to develop new Digital Metrics dashboards for different marketing “jobs to be done” and to inform new product and service design.

Sean has significant experience in emerging markets, where he collaborates with analogy’s emerging markets team to identify, source, and develop new technology. This gives him unique insights into how Digital technologies, which are often on a faster growth trajectory in emerging markets than in developing markets, are a forerunner of things to come in the USA.

Sean also has hands on experience addressing cultural differences that can either slow down a project and increase cost, or speed up a project and make it more efficient

Sean lives near Princeton, NJ and is a movie buff, follows technology and environmental trends and events, collects mechanical watches, is a foodie, and brews his own beer.



  • The newest and best in addictive digital tech and devices that make consumer’s lives simpler and more interesting
  • How to integrate all this “new stuff” into traditional business models, to design innovations that create/capture new value
John Aceti
Howard Moskowitz PhD


Ph.D. in Psychophysics, Experimental Psychology and Mathematics, Harvard University

Credited with generating hundreds of millions of dollars in new revenues for top brands

6 books, 300 scientific papers on the mind of the consumer, multiple patents


  • 2012 Edison Bronze Award for Product Innovation- Applied Technology – Research Tools for Mind Genomics
  • 2010 Walston Chubb Award for Innovation, Sigma Xi, for the creation of Mind Genomics. The award is to honor and promote creativity among scientists and engineers.
  • 2005 Charles Coolidge Parlin Marketing Research Award. The “Nobel Prize” of market research, received only by the pioneers of market research. Recipients include Arthur Nielsen, George Gallup, Michael Porter, Peter Drucker, David Ogilvy and Philip Kotler.
John Aceti
Neal Matheson


Neal Matheson is the former Chief Technology Officer (CTO) for the Johnson & Johnson Family of Consumer Companies, a role he held previously from 1994–2007. Neal returned to J&J in July 2012, where he helped to map the path forward for the global RD&E function as it embarked on a new course to drive growth and high-value innovation.

Between 2007 and his return to the J&J Consumer Group, Neal was based in London as CTO and Head of the New Business Unit at Unilever . His primary focus was to deliver new technologies to accelerate growth. While at Unilever, Neal reorganized the Discover part of R&D with a clear focus on breakthrough technology development, with transfer processes to Category Design teams. He was also responsible for identifying and progressing new business opportunities for the New Business Board, and he was accountable for the open innovation and patent and other critical functional capabilities.

Prior to Unilever, Neal spent 13 years as CTO for the J&J Consumer Group, where he helped achieve consistent above-market innovation driven growth. In particular, his contributions helped grow the Skin Care category from a relatively small business into a multi-billion dollar leader. Neal was also responsible for the Baby, Women’s Health, Oral Care, Wound Care and OTC categories, as well as for professional Skin Care, Engineering and Quality Assurance.

Neal began his career at Procter & Gamble, where he spent more than 20 years and led R&D for many categories. Neal became P&G’s first R&D leader for Beauty Care, laying the technical foundations for the vibrant growth of the Hair Care and Skin Care categories.

Throughout his career, Neal has been a champion of not only innovation to drive share growth but also people/ leadership development, taking pride in mentoring people to achieve career aspirations.

Neal was born in Canada and received his degree in Chemical Engineering from Queen’s University. Neal and his wife, Roberta, now live in Bucks County, Pennsylvania. They are lovers of travel and art, and are self-proclaimed foodies.